Advertising Content Guidelines

Not accepted

• Illegal products or services under Massachusetts or federal law.
• Adult content, or content otherwise inappropriate for a general local-news readership.
• Hate speech, harassment, or content that discriminates against a protected class.
• Deceptive or misleading claims, including unsubstantiated health or financial claims.
• Malware, phishing, or any creative that redirects visitors somewhere other than the stated click-through URL.
• Content that impersonates TownBrief, a town government, or any public official.
• Auto-playing audio or video, or creative designed to mimic editorial content (native-ad style) without clear labeling.
• Political campaign advertising. TownBrief maintains strict non-partisanship in its news product; campaign and ballot-question ads are not accepted on any surface.

Required

• A working click-through URL that resolves to a real page (not a redirect chain).
• Truthful, substantiated claims about your product, service, or organization.
• Legible, non-distracting creative — no flashing/strobing effects.
• Alt text describing the ad, for accessibility.

Image specs

Recommended dimensions by surface (creative is not auto-resized — submit at these sizes for best results):

• Article In-Content: 728×90 or 1200×628, under 500KB.
• Homepage Banner: 728×90, under 500KB.
• Roundup Email: 600×150, under 200KB (email clients are less forgiving of large images).
• Site-Wide Takeover: contact us — this surface uses custom header/footer treatments sized to each town’s theme.

Review & rejection

Reviews are typically completed within one business day (9:00 AM–5:00 PM ET, Monday–Friday). If your ad is rejected, you’ll receive the specific reason and can resubmit at no additional cost — your booked dates stay fixed. Purchases are non-refundable regardless of review outcome; see the Advertising Terms for details.